Simply put, the
culture of an organisation is the critical success factor to the execution of a
company strategy. The
habits and values of the individuals that work for the company define the
execution of any action plan. This means that culture matters, and
therefore behaviours matter too.
Thus, in our quest, as Workpoints, to have a positive influence on behaviour at work
we must have a clear understanding of the following two aspects. Firstly, we need
to understand the variables of human behaviour at any given point in time, and secondly,
we need a platform that can manage, monitor, coordinate and facilitate a change
in behaviour.
So to make this happen, our team of Behavioural Specialists
have compiled a model of general behaviour and how to influence it. While there
are many theories underlying our Workpoints platform, the one that we are going
to unpack a little bit in this post is Maslow’s hierarchy of
needs.
Maslow’s
theory, or often referred to as the theory of motivation, explains how people
experience needs according to five levels (Maslow, 1943). Maslow (1943), stated
that any behaviour - anything that an individual takes action on - is an
expression of basic needs being addressed or satisfied.
What
we have found is that these human needs play a vital role in individual
motivation at work and when a holistic reward and recognition programme is
initiated within a company – one that ensures all individual needs are met - an
organisations’ culture thrives.
To illustrate where we have applied a little bit of the Maslow’s Hierarchy of needs theory, firstly let’s take a peek inside our Workpoints Voucher Store.
Here
you can see that our rewards speak to two levels of individual needs, primarily
the Physiological & Safety levels.
Secondly,
let’s jump to the Self-Actualisation
level, where tangible rewards will almost always fall short. However in this
case, our team of Behavioural Specialists will guide you on how to best set-up
your personalised Workpoints programme to ensure this level of needs is
accounted for.
And
lastly, the Belonging and Esteem
levels are met by our recognition programme through the use of our social
timeline, leader board and our peer-to-peer recognition elements. Stay connected for more on these topics in our upcoming posts…
Authors
Estée is part of our Behavioural
Specialist team here at Workpoints. She is our keen researcher, our problem-solver and our number one sports star.
Jillian Dabbs (MCom Industrial Psychology)
Jillian Dabbs (MCom Industrial Psychology)
Jillian is a part of our Behavioural Specialist team here at Workpoints. She is our content developer, our avid blogger as well as our party planner.
Workpoints is a fully featured reward, recognition and incentives platform that provides you with the tools to create a high performance organisation. Our easy-to-use application integrates simply into any organisation and instantly encourages staff to do the daily grind with excellence and energy. Visit www.workpoints.co.za for more info and a free trial!
References
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(13), 370–396. http://doi.org/10.1037/h0054346
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